Case Analysis Saku Essay - 779 Words

Case Write-Up: Saku Brewery Statement of the problem The case describes the situation of Saku Olletehase AS on the moment that the management team is discussing their product portfolio plan. Lately the sales of their flagship brand, Saku, fell from 48 per cent to 42.5 per cent of market share. During this decline of beer consumption, they have made gains with other alcoholic and none alcoholic beverages. At this point the management team has to decide upon how to proceed with their product portfolio. * Start exporting Saku to Finland * Shift focus to other alcoholic products with growing market demand, cider and long drinks * Shift focus more to bottled water or divest this product line (disappointing results) *†¦show more content†¦Applied on Saku the BCG matrix would be as following: The cash cow of Saku is clearly Saku beer since they are generating almost 80% of the sales. The stars or the beverages that are in the growth stage are the imported beers, the long drinks and the ciders. These are not yet creating a lot of cash flow but there is certainly an opportunity here to generate big cash flows from these product lines in the future. Mineral water is seen as the question mark, since this product line is expected to saturate and has been giving disappointing results. The soft drinks can be seen as the â€Å"dog† because for this product line there is already a mature player in the industry. Saku doesn’t have the means to compete with Coca-Cola and will probably not be able to increase its market share significantly.Show MoreRelatedPorters Five Forces in Beer Market75399 Words   |  302 PagesGOVERNANCE SHAREHOLDER INFORMATION Financial statements 68 169 70 140 CARLSBERG GROUP PARENT COMPANY CARLSBERG A/S 170 171 172 MANAGEMENT STATEMENT AUDITORS’ REPORT BOARD OF DIRECTORS This report is provided in Danish and in English. In case of any discrepancy between the two versions, the Danish wording shall apply. 4 Management review: CEO statement A new Carlsberg 2008 was a truly special year and marked a milestone in Carlsberg’s history. The acquisition of Scottish Newcastle

12 Quotations on Learning to Write by Reading

Read! Read! Read! And then read some more. When you find something that thrills you, take it apart paragraph by paragraph, line by line, word by word, to see what made it so wonderful. Then use those tricks the next time you write. That charge to young writers happens to come from novelist W.P. Kinsella, but in fact hes echoing centuries of good advice. Heres how 12 other authors, past and present, have stressed the importance of reading to a writers development. Read, Observe, and PracticeFor a man to write well, there are required three necessaries: to read the best authors, observe the best speakers, and much exercise of his own style.(Ben Jonson, Timber, or Discoveries, 1640)Exercise the MindReading is to the mind what exercise is to the body.(Richard Steele, The Tatler, 1710)Read the BestRead the best books first, or you may not have a chance to read them at all.(Henry David Thoreau, A Week on the Concord and Merrimack Rivers, 1849)Imitate, Then DestroyWriting is a difficult trade which must be learned slowly by reading great authors; by trying at the outset to imitate them; by daring then to be original and by destroying ones first productions.(Attributed to Andrà © Maurois, 1885-1967)Read CriticallyWhen I was teaching writing —  and I still say it —  I taught that the best way to learn to write is by reading. Reading critically, noticing paragraphs that get the job done, how your favorite writers use verbs, all the u seful techniques. A scene catches you? Go back and study it. Find out how it works.(Tony Hillerman, quoted by G. Miki Hayden in Writing the Mystery: A Start-to-Finish Guide for Both Novice and Professional, 2nd ed. Intrigue Press, 2004)Read EverythingRead everything —  trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! Youll absorb it. Then write. If it is good, youll find out.(William Faulkner, interviewed by Lavon Rascoe for The Western Review, Summer 1951)Read Bad Stuff, TooIf you are going to learn from other writers dont only read the great ones, because if you do that youll get so filled with despair and the fear that youll never be able to do anywhere near as well as they did that youll stop writing. I recommend that you read a lot of bad stuff, too. Its very encouraging. Hey, I can do so much better than this. Read the greatest stuff but read the stuff that isnt so great, too. Great s tuff is very discouraging.(Edward Albee, quoted by Jon Winokur in Advice to Writers, 1999)Be a Voracious, Loving ReaderWhen you start reading in a certain way, thats already the beginning of your writing. Youre learning what you admire and youre learning to love other writers. The love of other writers is an important first step. To be a voracious, loving reader.(Tess Gallagher, quoted by Nicholas OConnell in At the Fields End: Interviews With 22 Pacific Northwest Writers, rev. ed., 1998)Tap Into the World ConsciousnessToo many writers are trying to write with too shallow an education. Whether they go to college or not is immaterial. Ive met many self-educated people who are much better read than I am. The point is that a writer needs a sense of the history of literature to be successful as a writer, and you need to read some Dickens, some Dostoyevsky, some Melville, and other great classics —  because they are part of our world consciousness, and the good writers tap into the world consciousness when they write.(James Kisner, quoted by William Safire and Leonard Safir in Good Advice on Writing, 1992)Listen, Read, and WriteIf you read good books, when you write, good books will come out of you. Maybe its not quite that easy, but if you want to learn something, go to the source. ... Dogen, a great Zen master, said, If you walk in the mist, you get wet. So just listen, read, and write. Little by little, you will come closer to what you need to say and express it through your voice.(Natalie Goldberg, Writing Down the Bones: Freeing the Writer Within, rev ed., 2005)Read a Lot, Write a LotThe real importance of reading is that it creates an ease and intimacy with the process of writing; one comes to the country of the writer with ones papers and identification pretty much in order. Constant reading will pull you into a place (a mind-set, if you like the phrase) where you can write eagerly and without self-consciousness. It also offers you a constantly grow ing knowledge of what has been done and what hasnt, what is trite and what is fresh, what works and what just lies there dying (or dead) on the page. The more you read, the less apt you are to make a fool of yourself with your pen or word processor.  ...[R]ead a lot, write a lot is the great commandment.(Stephen King, On Writing: A Memoir of the Craft, 2000)And Have FunRead a lot. Write a lot. Have fun.(Daniel Pinkwater) For more specific suggestions on what to read, visit our reading list: 100 Major Works of Modern Creative Nonfiction.

The Treatment Of Women Has Changed Dramatically - 1194 Words

The treatment of women has changed dramatically. In the field of theology and biblical interpretation the treatment of women has done almost a 180. In the past years women were treated much differently within theology. In the 2000 Madeleva Lecture Sandra Schneiders said: Prior to 1943†¦Catholic women were not allowed to study theology. Today, not sixty years later, women are still excluded from ordained ministry in the Catholic Church but have equaled or outnumbered men students in graduate programs in theology. (Schneiders 34) This presence of women in theology is a dramatic change since women were not even allowed to study and now the women enrolled exceeds men. Furthermore: The recently established Distinguished Catholic Women Theologians Lectureship at Boston College is further recognition that women are no longer an exception or a curiosity but an important and distinctive voice in the professional theological conversation. (35) This lectureship at a well-known Jesuit institution recognizes the value of women in theology. Many women have also entered the field of feminism scholarship. To name a few, Elisabeth Schà ¼ssler Fiorenza, Catherine LaCugna, Elizabeth A. Johnson, and Rosemary Radford Ruether. These women have made major contributions to theology (35). In The Gospel of John we find the story of Jesus meeting a Samaritan woman at a well. Jesus asks for a drink of water and this begins a discussion between the two about the difference of the water in theShow MoreRelated Cultural and gender comparison of Russia and the US Essay777 Words   |  4 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Gender roles in Russia have dramatically changed since the fall of the former Soviet Union and the fall of communism. It is hard to look directly at the constitution of Russia seeing as though the drafting and redrafting of their constitution is still underway. However, looking at the constitution of the former Soviet Union, y ou can see it is clearly stated that: â€Å"Women and men have equal rights.† It is very clear that in the Soviet Union they were trying to make it so that women and men were equal. ItRead MoreSupreme Court Rulings : Three Beneficial Cases1541 Words   |  7 PagesSupreme Court Rulings: Three Beneficial Cases Injustice is a concept that can be defined as the violation of the rights of others, or the unfair action or treatment of an individual. Society in particular sees unjust actions all the time, and most people would even go as far as describing society as biased. 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Describe theories relating to personality and how they affect sports performance. Evaluate critically, personality profiling in sport free essay sample

There are varying theories relating to personality, with each theory giving a different viewpoint on how personality affects sporting performance. One of these theories is the Trait Theory (Eysenck) which originally stated that there were only two personality types (introvert and extrovert) but over time realised that this limited the theory and introduced two more personality traits (stable and neurotic). Each one of these personality types has its own unique affect on a sports performance. An introvert for example is seen to be shy and tends to choose a solo sport, and this sport is likely to be one that contains small muscle movements such as darts. This personality trait would affect sporting performance if the performer was performing in a team game, the lack of confidence may put them off their game or they may not even get involved. Extroverts on the other hand tend to be confident and are most often found within team games, this trait can also lead to hot headedness and therefore deteriorate their performance in sport as they are no longer concentrated on the task at hand. We will write a custom essay sample on Describe theories relating to personality and how they affect sports performance. Evaluate critically, personality profiling in sport or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This can also be said when they have to partake in a sport that involves small muscle movements (as extroverts tend to sway towards the use of large muscle movements) if they’re unable to perform the task at hand they may become aggressive and thus their performance will decrease. One further trait Eysenck indentified was a stable performer; a stable performer tends to be more laid back and has an even temper. In a performance situation this could lead to either laziness or complacency, with their mind wandering off task. The final personality trait Eysenck identified is a neurotic performer; a neurotic performer tends to get anxious more easily then the other personality traits and is highly aroused during sport. This trait in a sporting performance can lead to aggression (due to the high level of arousal) and even poor performance if the anxiousness overwhelms the performer. An opposing theory is the Social learning theory (Bandura). The social learning theory states that all behavior is learned by way of environmental experiences and through the influence of other people (role models). This theory can lead to both positive and negative affects on a sports performance. For example a sports performer who watches a more experienced player may copy the approach taken by the more experienced player possibly leading to an eventual improvement in his or her own level of skill. This can also be spun on its head though, if a performer is watching (football for example) and witnesses a player successfully dive this might cause the performer to try and replicate this negative action leading to a decline in performance. One final theory relating to personality is the interactionist theory; this theory states that personality has three levels that interact to form an individual’s personality and is based on the work of Hollander (1967). This theory describes how a person’s typical responses change according to varying environmental situations, therefore meaning behaviour becomes unpredictable. This theory also explains why a performers personality can change depending on the situation they’re placed in. When combined with Eysenck’s trait theory this becomes easier to explain how personality affects sports performance. An example of this would be that a person in day to day life could be seen as introverted, but when they partake in sport their traits can change and they can become and extrovert based on the situation they are place in e. g. a football match. This personality change can also have a negative affect upon a sporting performance; if the personality change is the ‘wrong’ type of change (say the performer becomes very aggressive very quickly) then their performance can vary wildly leading to inconsistency. Personality profiling in sport can have benefits in finding the correct sportsman/woman to fit a sport leading to them possibly excelling in said sport. For example if (after taking Eysenck’s Personality Questionnaire-EPQ) it gave you a specific sport that you would excel in due to you having the correct personality traits it could lead to you having both a passion for the sport and then in tern performing very well in the sport possibly leading you to the elite standard. On the other hand though, the EPQ may lead to a performer not trying other sports as they have been told their personality doesn’t match the sport. As the EPQ doesn’t take into account Hollander’s interactionist approach it can be flawed. Without taking into account a personalities ability to change it becomes impossible to categorise a person’s personality.